Thursday, March 9  |  7:00 p.m.

When most people hear the term “bottom line,” they usually–and understandably given how capitalism has been defined over time–think strictly in terms of profit and loss. Benefit (or harm) to society has rarely been seen as part of the equation. But as inequality of wealth and ecological devastation have grown at unprecedented levels in recent decades, a movement has emerged to promote what has become known as the “triple bottom line,” or “People, Planet, Profit,” including the social and environmental components of economy in addition to monetary gain.

In Not Business As Usual, documentarians Lawrence Le Lam and Rik Klingle-Watt challenge the free market axiom that a corporation’s only mission and responsibility are to maximize profit for its shareholders, even if the company’s operational methods pose significant costs or damage to society. As an alternative, the filmmakers point to the rise of “conscious capitalism” as practiced by a new wave of socially responsible entrepreneurs committed to narrowing the gap between the super-rich and everyone else and to the inclusion of stakeholders and the overall common good as beneficiaries of their progressive business models. One example cited in the forward-leaning film is the formation of B Corps (benefit corporations), envisioning in their “Declaration of Interdependence,” a “global economy that uses business as a force for good.”

Please join us for this engaging look into a more just and hopeful future. Conscientious Projector organizers Marty Coleman and Bob Brummel facilitate a community discussion following the film, which marks the monthly series’ 13th anniversary. The Armory is located at 145 N. Raymond in Old Pasadena.

Admission is free and the facility is accessible to disabled persons.
For more information contact Marty Coleman at 818.517.8878.